As a business owner, you’ve likely experienced the emotional turmoil that can come with not only deciding whether or not to work with a digital marketing agency, but how to choose the right one.
This article will help to give you some insight about how working with a digital marketing agency like ours can help you save time and money and also gain access to the kind of knowledge and expertise that wouldn’t otherwise be possible.
Let’s dive into the seven reasons why you need to invest in working with a digital marketing agency.
1) Save time:
In business, apart from your own physical health – time is your biggest asset.
Whether you’re a startup or an established business – you have a budget to stick to. So when clients come to us saying they have spent months, or even years managing their own marketing efforts, we completely understand.
And we also understand that outsourcing this part of your business can be daunting on many levels. You need someone who can speak to your customers the way you would. You’re looking for that partner who will look after your business as if it were their own. And let’s face it – you might be a bit uneasy about this being the best use of your budget.
But you can always make more money, the time you spend trying to master marketing techniques that teams like ours have spent years perfecting, is time you’ll never get back.
By letting a dedicated digital marketing agency like Space Digital handle your email marketing, social media management, content creation and advertising tasks, you will be able to focus on growing and improving your business.
This, in turn, will also give you more opportunity for growth by having experts in charge of your marketing efforts.
2) Reduce cost:
Outsourcing your marketing could be the cost-effective strategy you’ve been looking for.
If you have the choice of hiring someone in-house or partnering with an agency, it will likely be more cost effective to outsource. According to Glassdoor, the average salary for a marketing manager in Australia is $108k per year.
This, of course, is likely for quite a senior manager, however, even at half this salary a digital marketing agency would be a more cost effective solution.
This also doesn’t account for the time and money you would spend on recruiting and training a new staff member.
Not to mention that with a digital marketing agency you’re getting a range of skills instead of one specialist, which brings us to our next point.
3) Regain your focus:
Let us do what we do best so you can focus on the things only you can do.
Whether you have an in-house marketing team or not, there is a benefit to working with an external agency. In fact, reports have shown that up to 68% of in-house marketing teams partner with external agencies. The reason for this is because agencies like ours provide your business with an incredibly diverse range of skills under one roof.
Our team at Space Digital is one where everyone specialises in their own area of expertise including Graphic Design, Copywriting, Web Design, Email Marketing, SEO, Social Media Marketing, Facebook Ads and Google Ads. When a client chooses us as their strategic digital marketing partner they’re getting access to an incredible amount of knowledge and talent with just one point of contact.
This means that even if what we’re actually doing for your business is building a website, what you can expect is a website built with marketing in mind. It also means that we’re able to advise you on the parts of your online presence which we’re not even directly managing.
Digital marketing is what we do best, so allow us to take care of your marketing so that you can focus on doing the one thing only you can do – running your business.
4) Invest wisely:
Whatever you think you should be investing your money into – you’re probably wrong.
I know this sounds harsh, but there have been countless times where we’ve had business owners coming into our office here at Space Digital saying they know that they absolutely need something they absolutely do not need.
Whether it’s Facebook Ads, Google Ads, or a complete rebuild of their website – upon our review of our client’s efforts we often find they’re focusing their time and money into the wrong areas of their business growth.
This is because business owners will often surround themselves with a valued network of other business owners. These then become their friends, and their marketing advisors. Unfortunately, there is no overall marketing strategy that works for every single business out there.
So even though another person with a seemingly similar business might have had great success with Facebook Ads for getting new sales – it may be the completely wrong strategy for you.
Similarly, the thing that you believe is negatively affecting your lead generation or sales, may not be the cause of the problem at all.
You might think you’re not getting enough people to your website so you want to focus on SEO or Google Ads to get them there. When, in fact, your website traffic is through the roof! But perhaps just as quickly as your visitors are coming in, they’re going back out because your website loads too slowly, or the text on your website doesn’t tell them anything about who you are and why they should stay.
Avoid spending your time and money in the wrong areas by asking experts like us to audit your current online presence and advise you on the best strategy forward.
5) Measure your ROI:
Partner with the right digital marketing agency who will see your success as their success.
Great agencies like ours are driven by results. This is partly due to our own pride and care factor but also because simply put, if we don’t do their job then you’ll take your business elsewhere. This drives us to analyse facts, stats and all of the numbers we can find to make sure we’re on track for success with our marketing efforts.
This level of accountability rarely happens when business owners are trying to manage their own marketing. Not because they don’t care as much but because they just don’t have a minute to spare. So often we find business owners pouring money into broken marketing systems because they assume the more money they put into it, the money that will come out, right? Not so much.
Whether it’s broken and you need to fix it or it’s working but you need to find a way to scale it in a profitable way – having our outcome-driven brains on your side will help you get there.
Because when you grow, we grow and we wouldn’t have it any other way.
6) Gain access:
Get all of the latest tools, strategies and knowledge about updates in the marketing world.
Marketing software doesn’t come cheap and this often makes it out of reach for small business owners. Not everyone can afford to be paying hundreds of dollars every month for tools that can help them see what their competitors are doing and what needs to be fixed on their website in order for Google to like them more.
Luckily, at a digital marketing agency, this type of investment is a no brainer.
It’s our job to stay on top of the latest and greatest tools and techniques that will help you to succeed.
We’ll read all of the latest news and implement all of the newest strategies so you don’t have to.
7) Get support:
When the doubts creep in, you need someone on your side who will always be your number one fan.
You have likely experienced the highs, the lows and the absolute train-wrecks that can come with running your own business. Sometimes all in one day!
It’s no wonder that some days, the last thing you want to be doing is posting on Instagram about your newest product range.
And while running a business is rarely a smooth and consistent journey, your marketing shouldn’t suffer as a result.
At Space Digital, we’ll be the people who will celebrate with you through the highs and support you through the lows.
So if you’re looking for not just another digital marketing agency, but a real strategic marketing partner for your business who will go above and beyond for you and your business – click here to book your free marketing consultation and discover how our experts can help.