Facebook continues to provide marketers with the tools they need to be successful. With the addition of Facebook Analytics, they’re closing the gap on measuring actions taken in the News Feed to what happens on company websites, apps, and brick. They’re tying all these channels together to provide marketers with an omni-channel measurement and analytics tool. And it’s awesome!
I’ve been playing around with Facebook Analytics since it came out and it’s powerful! You can build audience cohorts, retention models, and revenue funnels with a few clicks.