Having worked in the marketing industry for a number of years, the team at Space Digital understand its powerful abilities to attract, engage and nurture potential consumers into paying customers. But in the digital world, where trends and developments are always changing, it can be hard for business owners to keep up with what’s working and what’s not.
So what does work?
Digital marketing is still a fantastic way to drive traffic towards your business and, in effect, pull in more sales – and we can only expect this to grow in years to come. We have put together a few of our top digital marketing strategies to help you reach your target audience and turn them into loyal, paying customers.
6 Marketing Tactics To Turn Potential Customers Into Buyers
Yep, it’s still a tactic at the top of our list. A Google ad enables your business to appear when your clients need you the most. Whether you are a café owner looking for hungry locals to pry on, on you are an e-commerce fashion store targeting stylish young teens, appearing on the top of their Google search is a sure way to get them clicking onto your website.
Did you know, we could have you ranking top for all relevant Google searches within one week?
Even with the recently announced new algorithm changes, Facebook is still one of the most efficient social media platforms for finding potential customers. Why? Because there are many ways to get in front of your target audience on Facebook – not just by appearing on their newsfeed. You’ve just got to learn how.
It’s all about relevancy and reaction; if your customers want to see your business or are interested in what you have to offer, they will see your ads (which works out better for businesses as they won’t waste budget on uninterested, unresponsive people).
You can also set up automated personal messages to your customers on Facebook. Space Digital can help you to research, formulate and establish effective Facebook marketing ads to attract more potential customers to your website.
Instagram is a proven platform for successfully reaching an audience of people who are interested in your brand or business. Similarly to Facebook, you can target specific demographics on Instagram to find people whom are most likely to engage in your service or purchase your items.
Instagram is increasingly becoming more business friendly, allowing your ads to show up on your target audiences’ daily newsfeeds and stories. You can also integrate your website URL directly onto your Instagram bio to encourage viewers to visit your website.
Social Media Influencers
An acknowledgment to the power influencers have over their followers has been a long time coming. But finally, influencers are widely recognised as an incredible way for businesses to market their products or services.
Social media users gradually build trust for the people they follow and are likely to listen to their honest opinions and reviews. If a person sees someone they admire online using your product or service, they will be far more inclined to do the same and engage with your business.
The key is to find influencers who represent your brand well, particularly within your target demographic and service area. Thousands of brands across the globe are now turning to social media influencers to help market their products. If you need help finding the right influencers for your brand, please do not hesitate to reach out to one of our marketing experts who will assist you.
Everyone loves free stuff (some things never change), which is why giveaways and promotions are a great way to engage potential customers and get them clicking on your website.
Building trust with potential customers and getting them familiar with your brand and products has never been easier. With the right tools in place, you can retarget any customer that clicks on your website with ads via Facebook, Instagram or Google.
Giveaways are also great for and receiving customers personal details, such as email addresses and contact numbers, in return for the chance to win a prize. Which brings us nicely on to our final tactic …
Good ol’ fashion email marketing? That’s right. Your email database is one of the most valuable things you will own as a business owner, because it is yours to keep and control, unlike on other social media platforms where you don’t necessarily ‘own’ your followers.
Email automation still proves to be one of the most effective marketing techniques for the widest range of businesses. With the right email sequence in place, you can carry potential clients through an email funnel to result in a successful sale. It works a treat!
Need help attracting more paying customers for your business? Please contact our experienced marketing team today. We know what it takes to turn potential customers into buyers, all with the click of a button!