It’s no longer a matter of should your business be Facebook or Instagram or Twitter – checking your ALL social accounts needs to be at the top of your daily priorities. It’s simple; to run a successful business today, it’s imperative to have a social media presence. Social media platforms such as Facebook are an efficient yet cost effective way to engage with your target audience and promote your products or services to potential customers.
Not convinced? Here are five ways you can use Facebook to increase the growth of your business.
#1 Facebook Ads
Interests, age, gender, location; it’s never been easier to pin point potential customers and ensure your ads are reaching them, and only them. Facebook has incredible knowledge and data on their users, meaning you have the power to control who to target your business page to. No longer do you have to pay for expensive billboard ads where it’s likely only 1% of viewers would even consider your product. Now you can choose exactly who views your ads and who doesn’t, and you pay for nothing more.
#2 Engagement
There’s nothing a customer likes more than a business owner taking interest in their life. Engaging with your audience and what they are doing in their day-to-day lives helps to build a personal rapport and creates an element of trust. You should also think beyond what you are seeing on a screen; if you think your target audience may be interested in an article, event or even a funny video, then share it. The more you engage with your clients, the more likely they are to return to you. So get sharing those photos of cute puppies high-fiving their owners (pssst … even if you couldn’t care less!).
#3 Quick Customer Feedback
Forget phone calls, emails or drop-ins. Social media has made it easy for businesses to communicate with their clients with the simple click of a button. Take advantage of this fast method of communication and be easily contactable when potential customers come to you with an inquiry. If your business is not online to answer, it’s an opportunity for business missed!
It’s also naive to think people still write letters of complaints to a business when they’re dissatisfied with their service. Although there may be a percentage of discrete clients who don’t want to make a public fuss, the majority are now turning straight to social media to let out their disgrace … and it ain’t pretty. It’s important to oversee your clients’ feedback, whether it’s positive and negative, so you can get to the root of the problem, regain loyalty in your customer and maintain a healthy, positive online presence.
#4 Increase Web Traffic
With the support of Facebook ads, regularly posting engaging content and having a general online presence, an increase of traffic to your website is almost a certainty. And you know what that means – more business! If you’re frequently reminding clients of your business, you’re more likely to be the first website they visit when they need the service you offer (just make sure you’re not constantly bombarding them with annoying content that they delete you). Take advantage of all Facebook has to offer and encourage users to jump onto your website by offering interesting facts, blog posts and tips on your website, then sharing the weblink on your Facebook page.
#5 Build Brand Loyalty
Facebook is a great way to build brand loyalty because you can respond to customers’ questions and queries almost instantly. What this does is creates a positive customer experience. Facebook is also a way to show off your brand’s true identity, therefore regularly engaging on Facebook will develop strong brand recognition. Once a Facebook user is familiar with your brand, don’t let them forget you from your online absence. Embrace the virtual relationship you have with your audience and make them love you!
