LANDING PAGE DESIGN & DEVELOPMENT

Landing pages are designed and built with a single objective – to get the user to take action and convert.

These pages are the optimal destination to send users once they have clicked on any campaign ad. They allow you to push the user further down your funnel, towards a conversion with optimised content that is highly relevant to your ad and contains a strong call to action.

Think of the difference between running a promotion and sending people to your home page compared to a dedicated landing page: your homepage is designed with a general purpose and usually provides information about a wider range of products/services. While sending people to a dedicated landing page allows you to provide a distraction free message where the sole purpose is to get them to convert.

Landing pages also allow you to easily A/B test your offer, copy, images and call to action, by splitting the traffic and sending a portion to one version and the rest to another. This allows you to review what’s working and what’s not in your campaign, so you can then optimise to increase your page’s conversion rate.