When I was younger, I remember my teachers preaching to me ‘practice makes perfect.’ I guess, in their defence, when you consistently work on one thing over and over again, you typically become an expert in that field. It was a simpler time back then. But then I was introduced to digital marketing.
When it comes to the online world, everything is constantly changing. Whether it’s an algorithm modification, new developments or the move towards a new mobile device, there’s no doubt it can be hard to stay on top of the cyberspace game. So if you’re a business owner, you work as a digital marketer, or you simply want to crack that infuriating SEO, it can be extremely difficult to keep up with all the changes, no matter how much you practice. Frustrating, right?
The bad news is, 2018 will be no different and evolution within the online space won’t stop for anyone. So unless you are Google, you probably won’t even hear about most of these changes. But never fear, we come bearing good news, too (phew!). We have put together a list of our favourite resources who will help you stay up-to-date on all things digital marketing in 2018.
Perpetual Traffic
Perpetual Traffic is a weekly podcast brought to you straight from the experts at Digital Marketer. These guys are the bosses of Facebook digital marketing (like really), teaching you everything you need to know about the latest updates and trends. If you’re lucky enough to go to one of their digital marketing conferences, you’ll come out with a world of knowledge. In the meantime, their entertaining podcast will keep you up-to-date on all the latest digital information.
Growth Hackers
Next on our list of digital masters are a bunch of inspirational gurus; the Growth Hacking team. Their website is a collaborative platform for managing growth experiments and building effective growth marketing programs. The team here at Space Digital like (freakin’ love) reading through their informative articles and tips for ultimate inspiration and original ideas. Get amongst it!
Inbound
The guys who made that tedious job of sieving through mundane emails … actually rather inspiring.
No more research, no more subscriptions, no more wafting through boring content just to get to the bit you want to read. With Inbound, it really is simple. You can create your own personal feed full of topics, your favourite people and discussions – things you actually want to hear about and see on your desktop.
Social Media Examiner
Your go-to for everything social media. Everything. From Facebook, Twitter, Instagram to YouTube, these guys will send you your daily dose of knowledge on what’s new, what’s old and what’s next in the scope of social media.
Neil Patel
Who? Claiming yourself to be ‘quite a big deal’ is something thing to live up to. Neil Patel has taken the digital world by storm, helping companies generate millions in revenue through online marketing and working with companies such as Google, eBay and NBC. You can catch a glimpse of his expertise through his educational podcast, videos and blogs. We gotta give it to you, Neil, you are quite a big deal.
